Promotion of Local Small Business on Facebook

Social media networks have become one of the most appreciated marketing platforms for the marketers, irrespective of their business type and size. From the big reputed brands to the personal blogger or a newbie, every marketer prefers to use social media to enhance their digital presence.

Social media platforms are blessing for the business and Facebook is pure bliss. It has been found that the percentage of users active on Facebook is higher than the percentage of users active on other social media networks. According to the statistics, every year the number of active users increases by 8% and that’s a high rate.

Facebook gives marketers a pathway for brand promotion. The wonderful options for business pages, the featured Facebook groups, and other Facebook tools encourage the marketers to use Facebook as their primary medium of promotion.

We guess you feel the same. Isn’t it?

Although the marketers have an idea about Facebook being their helping hand for brand promotion, they end up in a dilemma. How to promote my business on Facebook?

Is it as easy as posting images or sharing memes on the timeline? Or is there any special technique to conduct this job?

For those who are wondering how to promote your local small business on Facebook, you are reading the right blog.

Facebook gives you plenty of features and engaging platforms to promote your local business. If you can’t take the leverage of them then it’s your fault. Isn’t it?

But don’t worry, here in this blog we will make sure that you get every possible guide to promote local business using Facebook.

So, are you ready? Make sure you don’t miss out the following 6 points. The one you miss, you will have to stay behind your competitors.

Get started!

6 Booming ways to Promote Local Business on Facebook

1. Design your own Facebook Business Page: Facebook offers marketers with a Facebook business page. Perhaps you have come across these pages multiple times. If not yours maybe of others. But you have that we are 100% sure.Now the question is, how to create a perfect business page on social media like Facebook. It is definitely not similar to the individual profiles. You have to be professional for that.Facebook has a separate corner for businesses. Just click on to the business page, fill up the online details, and get set go! It is not so hard but you have to be proper while you are filling out the details. The about us section, the profile image, all have to be professional, based on your brand. If you have any query you can certainly check out the online videos that are streaming on YouTube. Maybe they will help you with creating a Facebook business page.
2. Keep yourself active on Facebook: Are you active on social media? If yes, to what extent? Being active on social media doesn’t mean you just create a profile, stuff down the details, and forget it. Being active means sharing content, posting regularly or in an interval, commenting on others’ posts, in a short keeping yourself engage in any social media activity.With this approach, you get a wide opportunity to create huge engagement, increase your followers’ list, and at the end of the day, you get a chance to build a strong brand presence with proper brand credibility.The best part of this is customers prefer those brand that they can trust and that they find quite active. If you are one among them, then the trophy will be yours. You won’t need any more efforts to promote your small local business.
3. Create a Facebook Group and start enjoying: Do you have a Facebook group? Another most effective step for brand promotion on Facebook. Joining and creating groups on social media will strengthen your network. Plenty of groups are there on Facebook and all belong to a different field and different industry.

Facebook groups allow you to increase your reach and simultaneously help you to reach your target audience. Something that you eagerly waiting for.

4. Create engagement: Facebook gives you multiple options to create brand engagement and promote your business. You just need to find the perfect route or a proper way to engage your followers.Facebook has its own algorithm that says the more you post and the more you join groups the better will be your engagement. Well, these are the conventional approaches. And what about the trends? Any idea?If you are a Facebook lover then you may have already discovered that people are now giving more time to live videos. Streaming live videos create more engagement than posting or sharing images. These have the potential to hold back the visitors for a long time and turn them into potential customers.Amazing right? Let’s move on to the next point.
5. Run special events: Have you ever participated in webinars? Webinars are often created in a page that gathers plenty of active users related to the topic. You can do this simply by creating an event page and invite your friends available on Facebook. The more will be the number, the more will be the engagement, and eventually your brand promotion. That’s all you need. Isn’t it?Another thing that you must keep in mind is, the more you will be active on your Facebook and more you can excite your followers to perform any action such as sharing your post, liking your content, etc the more you can reach out.Remember, the friends of your friends can see the activity they perform in their news feeds. So you need to be smart enough to enhance your reach. Otherwise, the promotion of local business through Facebook is very easy.
6. Check out the Facebook Ads: Finally, after everything, if you still fail to achieve your goals, you can try out the Facebook ads. These ads or posts although appear similar to the regular posts that you share, but they work better than these. High engagement and maximum reach can definitely work when you are promoting Facebook ads.

Well, you also need to know the mistakes that almost every marketer make while promoting their brands on Facebook.

1. Being Inactive on social media: As said earlier, you need to be always active on your social media platform, if you are looking for a great engagement. Being less frequent will never help you with your brand promotion. Instead, you must continue to post or share relevant content so as to enhance your brand credibility among your targeted audience.
2. Trying to do something within your comfort zone: Doing something that is within your comfort zone and feeling satisfied with your own work is not at all a solution to promote your brand. Sticking to one type of content is not a safe option if you are planning to promote your business using social media.Well, developing versatile content like infographics, videos, images, and other visuals will create better engagement that includes more likes, more shares, and of course, more followers.
3. Relying on features that are available on Facebook: The most important problem with the small businesses is that they prefer to rely on the features that are available on Facebook. As a consequence, these confined the features that are used by the businesses to optimize their online campaigns.Are you finding anything similar to your problem? If so, then make sure you think-out-of-the-box and make use of the features that are essential enough to promote your business through Facebook.Tools that work the best for promotion are like -AgoraPulse that allows the marketers to build customizable quizzes, fan voting contests, sweepstakes and many more.HootSuite is used to manage different social media pages and schedule posts.
4. Acting in a boring way: Do you think posting or sharing something boring will work? Acting in a boring way is not all appreciated by the consumers and hence will never be the best option for the promotion of local small businesses on Facebook.Your content has to be attractive, eye-catching, and of course, engaging. Many businesses feel that posting randomly and in a constant basis is the best option to seek the attention of the audience. But is it so? Posting on a regular basis is not just a solution. You must ensure that the matter or the content you are posting is effective enough to gather a huge audience.Facebook allows you to run different types of contests, campaigns, and many more to promote small local business. Take the leverage of these and set off your business to the door of success.

So, as you can see. Using Facebook for brand promotion is very easy. Just you have to know the tricks and tips and avoid the mistakes that have been. That’s all.

It is no longer considered as just a platform of building connections worldwide for individuals. Rather it has become a platform for businesses as well. From showcasing brand personality to establishing brand credibility and enhancing digital presence, Facebook acts as strong support for every digital business. Hence, ignoring Facebook will definitely be a wrong step towards success.